Course curriculum

    1. What is Google Ads?

    2. Search Network vs Display Network

    3. Where do Google Ads appear

    4. Setting up your first Google Ads account

    5. What is a "Keyword" & the intent behind it

    6. How to find Keywords to target - Related to website URL

    7. Hunting Keywords via Google Keyword Planner

    8. Organising your Keywords by themes

    9. What are Keyword Match Types

    10. Adding Keyword Match Types to your list and organising it

    11. What are Negative Keywords

    12. Adding Negative Keywords to your account

    13. How to create Killer Ad text

    14. Creating your first Google Ad campaign - Understanding objectives

    15. Creating your first Google Ad campaign - Understanding campaign settings

    16. Creating your first RSA - Responsive Search Ad

    17. Types of Bidding Strategies

    18. Selecting Bidding Strategies - Demonstration

    19. What is a Quality Score

    20. How to add Sitelink Extensions to your Ads

    21. How to add Callout Extensions to your Ads

    22. Conversion Tracking via Google Tag Manager - Form Submissions

    23. How to set up Conversion Tracking for Phone Calls - Part 1

    24. How to set up Conversion Tracking for Phone Calls - Part 2

    1. Introduction To Facebook Ads A - Z

    2. Facebook Ads Acronyms & Lingo

    3. Understanding Digital Marketing Funnel

    4. How To Setup Business Manager

    5. Understanding Facebook Business Manager

    6. How to Add Pages, People & Ad Accounts

    7. Understanding the UI of Ads Manager

    8. Demonstrating Campaign Structure

    9. Conversion Equation

    10. How To Read Your Facebook Data

    11. Types of budget optimizations

    12. Types of targeting

    13. Targeting vs Offer vs Product vs Creative

    14. What is pixel and how to feed data

    15. Consistency With Facebook Ads

    16. Ad strategy overview

    17. Creative testing strategy

    18. Application of creative testing

    19. Reinvesting Into Content

    20. Creating Marketing Angles

    21. Winning Ad Formulas

    22. Video Ad Formulas

    23. Ad Copy Forumlas

    24. Headline + Link Description Fomulas

    25. Facebook Retargeting Funnel

    26. How To Create Retargeting Audiences

    27. Data collection campaign

    28. Data is your best friend

    29. Creative Optimization Strategy

    30. APS - Automated Programmatic Scaling

    1. Introduction to Influencer Marketing

    2. Selecting your marketing objective with Influencer Marketing

    3. Manual Influencer Hunting

    4. Hunting Infuencers Via Shout Cart - 3rd Party Platform Part 1

    5. Hunting Infuencers Via HypeAuditor - 3rd Party Platform Part 2

    6. Manually hunting & contacting Influencers

    7. Confirming promotion terms

    8. Confirm payment terms

    9. Pay Influencers

    10. Manage promotion launch

    11. Assess & evaluate promotion results

    12. Optimize performance, adapt and repeat

About this course

  • $50.00
  • 66 lessons
  • 20.5 hours of video content

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